Meal Culture Engine 3.0
As a producer/Editor/Shooter at Dotdash Meredith (DDM), my team and I have created 80+ videos for a Campbell’s Soup campaign (Campbell’s Meal Culture Engine 3.0), with the purpose of connecting authentically with younger audiences. The project aims to modernize Campbell’s image by integrating its brands (like Campbell’s Condensed, Prego, and V8) into culturally relevant, trend-driven content across DDM’s lifestyle media brands, including Allrecipes and Food & Wine.
The strategy centers on an always-on, flexible content approach, producing short-form branded content for Instagram and TikTok in response to real-time trends using insights from social listening and predictive data. Pairing the right Campbell’s brands with the right trends and voices helps the content feel genuine and resonate with Gen-Z and Millennial viewers.
. Videos I have produced, shot, and, edited:
Videos I have produced: